News
Mad about pizza - Perfect Pizza rebrands
Perfect Pizza was relaunched on 12th October 2009, with the rebranding of all marketing materials, from leaflets to discount cards, posters to point of sale material as well as all packaging. The successful website, www.perfectpizza.co.uk, was also given a makeover to keep it in line with the rest of our marketing material.
A new deal, Buy One Get One Later was introduced at the same time. This is the start of an exciting programme of loyalty schemes and will be followed shortly by the introduction of the pizza industry’s first loyalty card.
The Perfect Price Promise on the website continues to be a success because it always automatically gives the customer the best deal possible and, of course, is backed up by the very best Mega Deep Pan product on the market.
New products continue to be introduced throughout the year, including the new Pepperoni Overload pizza which has proved an immediate hit. Recent launches include crispy Onion Rings, Belgian Waffles and a new range of drinks, Ribena, Lucozade Energy and Lucozade Sport.
Also, mainly for lunchtime and children, we have introduced a new Personal 6” Pizza costing between £3 for Cheese & Tomato to only £4.15 for the signature Sheer Perfection.
To continue to strengthen our performance in all departments, a number of new appointments have been made. Rachel Sumner has joined us as Assistant Marketing Manager from the Phoenix Marketing & PR Agency. Mahesh Patel has joined as Regional Manager, covering the South of England. Mahesh previously worked for MacDonald’s, Spud-u-Like and other fast food companies. New appointments have also been made in Accounts and Credit Control.
Managing Director Tony Sherriff said “these are now very exciting times for Perfect Pizza following the rebranding and appointment of our new Directors and other personnel.
“Since the relaunch, enquiries to open new Perfect Pizza stores have doubled. Feedback from both our franchisees and the public about the rebranding and loyalty schemes has been very encouraging and in spite of the recession the company continues to prosper