The best business decision you will ever make
Perfect Pizza – Cambridge
When Devang Patel took over the Cambridge Store in November 2009, the store was below average in many areas, not least of all in terms of sales performance. Devang has implemented many changes since taking over, including improvements to marketing with regular leafleting and sending text messages to his customers as well as major promotions to entice the very large student base in the area. Cambridge is now one our top 10 stores with growth of 12% over the year and a whopping 40% growth in some key weeks this year.
“To be successful in this business, you’ve got to know your market and then give them what they want. We have a lot of students around here, so our marketing focuses heavily on them.”
Perfect Pizza – Leamore
Mandeep Sandhu and Baljinder Kaur took over this Midlands based franchise in October 2008. They have grown it to one of Perfect Pizza’s best franchise stores with 8% sales growth year-on-year. The family members focus on different areas of the business – the brother and sister team work in store to ensure the best possible product is delivered within 30 minutes to their customers – and husband Buta Singh handles the marketing with his own team who distribute up to 10,000 leaflets per week and 3000 voucher books per month. “Our business model is based on making sure everyone is doing the job they are best suited to. It’s been a great success and, with plenty of hard work and commitment, we are now ready to open our second store.”
“Our business model is based on making sure everyone is doing the job they are best suited to. It’s been a great success and, with plenty of hard work and commitment, we are now ready to open our second store.”